Question: It's important to recognize that Ar elik caters to two distinct customer groups: the dealers and the final consumers. Before the transformation, Ar elik '

It's important to recognize that Arelik caters to two distinct customer groups: the dealers and the final consumers. Before the transformation, Arelik's operations were largely dealer-focused, treating them as the primary customers. As a result, dealers wielded significant influence over consumers and had profound insights into their needs, while Arelik remained somewhat detached. One of the key objectives of the transformation is to shift the company's focus towards a more consumer-centric model, aiming to better understand and serve the end consumers.
With this information in mind, what can Arelik do to manage resistance from its dealers? Would eliminating dealers be a good option (like Tesla did in the U.S.)? Please discuss pros and cons.

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