It's when a marketer develops a unique or different product for

different types of people and works to promote the different

products to these people using varied methods like Facebook

ads, television commercials, or radio spots.

It's when a marketer divides a larger market, such as the entire

city, into smaller groups like university faculty, university

students, or young professionals working in the community.

We determine what those smaller groups will be based on

meaningful characteristics common in that group.

It is developing nonpersonal communication about the

restaurant that is paid for by us and used to reach your

various markets.

Market segmentation is about developing nonpersonal

communications that help to promote positive relationships

between the restaurant and all of its various publics.