ituation #$1$: Initial start to the plan to begin selling directly to consumers. Gary's Garden Center's website has been around for a long time but now Gary is asking you to let consumers know they can now shop directly from the site.

Question $1$: The website is currently designed for lead generation and bulk pricing. Gary wants to have a conversation with the retailer. But given that he wants to go direct to the consumer, what is the first chan that needs to be implemented?

Keep the site as it is but encourage individuals to call the store to place an order

Delete any mention of selling to businesses and completely redesign and rewrite the website

Keep the lead generation forms on the site but update the pricing and create a check out process for single item sales

Create a new website focused on the customers who will purchase individual products