Question: ituation: High STD rate among college students Behavioral Risk Factor: Consistent condom use Target Audience: College Students How would you use McGuire's matrix to build
ituation: High STD rate among college students
Behavioral Risk Factor: Consistent condom use
Target Audience: College Students
How would you use McGuire's matrix to build out the most persuasive messages?
Group of answer choices
Use college students as your Source for each step of the left side of the information processing steps.
Decide what channel to use at each step and then based on that, select the most trustworthy source.
As you move down along the left side of the matrix dependent variables consider the best SMCR selection for the development of communication to persuade at that step.
All of the above
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