IV. The fourth section should focus on the other type of test (tests of association), correlation. Was there anything that was associated to something else? Again, was that association significant or not? How strong was the association? Management wants to know it all. Here, too, you should perform at least 2 correlations, given that a correlation is the appropriate test for the variables. Remember, the more information you can provide (within the page limit), the better. If something is non-significant, that might still be interesting to talk about in the discussion section, so report it anyway, but then address what it may mean later. The final paragraph should be your conclusions as research team leader. What are the takeaways from the dataset? Was anything surprising or particularly interesting? This is your time to make recommendations about how the company can appeal to this Phoenix market, given this data. Also, you will want to wrap up your report with a few directions for future study, or possibly propose a product line or a marketing strategy given your analyses. This is an important part