Question: Ivanhoe, Inc. operates three divisions, Weak, Average, and Strong. As it turns out, the Weak division has the lowest operating income, and the president wants

Ivanhoe, Inc. operates three divisions, Weak, Average, and Strong. As it turns out, the Weak division has the lowest operating income, and the president wants to close it. Survival of the fittest, I say! was his response when the Weak divisions manager, insisted Donald, that his division earned money for the company. Following is the most recent financial analysis for each division:

Weak Average Strong

Sales revenue

$127,700 $452,000 $522,300

Variable expenses

54,600 246,400 302,800

Contribution margin

73,100 205,600 219,500

Direct expenses

32,100 71,300 116,100

Allocated expenses

69,800 69,800 69,800

Operating income

($28,800) $64,500 $33,600

1)

Prepare a revised income statement showing the segment margin for each division.

2)

By how much would total income change if the Weak division were dropped?

3)

Based on the way allocated expenses are divided among the divisions, what do you think will happen to the Average division if the company continues to prepare financial statements in this way, assuming Weak was dropped?

If Weak is dropped, then Average will report allocated expenses of $ ____________ resulting in an (increase or decrease) of $____________.

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