Question: J. is looking forward to taking a short vacation over the upcoming 4-day holiday weekend. J. is checking hotels on booking.com and notices that for

J. is looking forward to taking a short vacation over the upcoming 4-day holiday weekend. J. is checking hotels on booking.com and notices that for one hotel the site says "only 2 rooms left for your dates". This is an example of which of Dr. Cialdini's principles? consensus scarcity authority reciprocity

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