Question: Jack is interested in making comparisons between two groups of respondents to determine whether or not there are statistically significant differences between them, in concept,

Jack is interested in making comparisons between

Jack is interested in making comparisons between two groups of respondents to determine whether or not there are statistically significant differences between them, in concept, Jack is considering these groups as two potentially different market segments two potentially different populations two identical populations two potentially similar populations Before running associative analysis on variables, what does Anna need to fully understand in order to choose the correct statistical test to run? Sample size Measures of central tendency Scaling assumptions Confidence interval Measures of variability

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