Question: Jack Owns a construction company. From experience, Jack has found that Caterpillar equipment lasts almont trice as long as competion' machines. For Caterpillar, Jacky perception

Jack Owns a construction company. From experience, Jack has found that Caterpillar equipment lasts almont trice as long as competion' machines. For Caterpillar, Jacky perception about its products males q, pricing a logical choice.
cost of ownershib
cont-hased
reference-based
improvement value
market-based
Jack Owns a construction company. From

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