Question: Jake is an intern for the D . C . United soccer club. As part of the team's rebranding effort, the marketing manager asked Jake

Jake is an intern for the D.C. United soccer club. As part of the team's rebranding effort, the marketing manager asked Jake to work on a program to foster youth sports in low income areas around Washington, D.C. In which of the brand roles is Jake focusing for this project?
Group of answer choices
Brand promise
Brand identity
Brand image
Customer retention
Brand symbols

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