Jakes Cafe operates a regional chain of cafes in the Greater Toronto Hamilton Area. Jakes is planning
Question:
Jakes Cafe operates a regional chain of cafes in the Greater Toronto Hamilton Area. Jakes is planning a fall promotion to attract post-secondary students to try out his cafes in Scarborough, downtown Toronto, Oakville and Hamilton. His objectives are to increase awareness of his cafes with new students and to increase sales of speciality coffees by 20% in September and October.
A. Complete the keyword analysis spreadsheet by calculating the Keyword Effectiveness Index for each Phrase. (3 marks)
B. Which keyword phrase do you recommend. Explain your recommendation to illustrate the assumptions / variables you considered. (3 marks)
Keyword Phrase | Search Volume | # Indexed Pages | KEI |
Downtown Coffee Shop | 300,000 | 237,000,000 | # |
Best Frozen Frappuccino | 50,000 | 1,400,000 | # |
Downtown Cafe | 400,000 | 541,000,000 |
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey