James Daunt will adopt several changes in Barnes & Nobel$$s bookselling strategy. Please pick any TWO to evaluate them and make commends.

Barnes & Nobel has online and brick$-$and$-$mortar bookstores. How would you like to solve the cannibalization between the two channels?

According to the article, a$)$ define ONE problem and b$)$ set TWO marketing research objectives $($hint: key factors of the problem, who and what$)$ with some explanations $($The first step of Market Research Process in Ch$.4).$

Based on your answers in Q$3,$ a$)$ what data you may need to answer your two research objectives? and b$)$ how would you like to collect the data? $($The second step of Market Research Process in Ch$.4)$

Ch$.5$ talks about the four steps in one$-$to$-$one marketing: Identify customers, Differentiate their needs$/$value$,$ Interact with customers, Customize goods$/$service$.$ Apply four steps to the case of Barnes & Nobel, and tell it what to do for each steps.