Jan is mentoring a junior project manager about the concept of business value. During this conversation, she should confirm business value is:

Group of answer choices

1. The entire value of the business, the sum of all tangible and intangible elements.

2. The entire value of the business except both its tangible and intangible elements because neither are important.

3. The entire value of the business, except its intangible elements, because you cannot measure what you cannot see.

4. The entire value of the business, considering only its intangible elements because like the accounting concept of goodwill, these are the most highly valued in any organization .