Question: Jancy learned that Hot Donuts is looking for a new source of commercial - grade coffede makers, one of the products she sells. She knows

Jancy learned that Hot Donuts is looking for a new source of commercial

-

grade coffede makers, one of the products she sells. She knows Hot Donuts has been in business for many years, but she has not been able to get any business from them. When developing her marketing strategy, Jancy can probably safely assume that this represents a

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n llank situation for Hot Donuts, and she will want to find out why the company is considering alternatives.

straight rebuy

modified rebuy

new buy

adapted buy

generic buy

Jancy learned that Hot Donuts is looking for a new source

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