Question: Jane has data about how her new pizza restaurant chain is doing with her first three stores. She's interested in expanding to a new market.

Jane has data about how her new pizza restaurant chain is doing with her first three stores. She's interested in expanding to a new market. Before she dives into the details of opening a store in a new city, she wants to understand the market and the feasibility of getting customers to her store. Which type of primary research would be the most efficient to help her?

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