Question: Jane has decided she wants a camo - colored ATV for her birthday. She is looking at different manufacturers, unsure of what model she wants.

Jane has decided she wants a camo

-

colored ATV for her birthday. She is looking at different manufacturers, unsure of what model she wants. If a single dealership carries both models and she likes them equally, what will likely be the deciding factor for her choice?

.

Final costs

.

Salesman recommendation

.

The rivalry between the two manufacturers

.

Product differentiation

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