Question: Jaqueline develops a new ergonomically designed wireless computer mouse. She is the only retailer currently selling such a product in her market. She decides to
Jaqueline develops a new ergonomically designed wireless computer mouse. She is the only retailer currently selling such a product in her market. She decides to use a penetration pricing strategy. Which of the following isnottrue about her rationale for choosing a penetration pricing strategy?
Group of answer choices
To build market share and sales quickly.
To discourage competitors from entering the market.
To capture a significant portion of the market quickly since Jaqueline thinks that other retailers could easily add the new computer mouse
To test consumers' price sensitivity.
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