Jarir bookstore < this is the business ((((https://www.jarir.com/))))

The following questions require critical thinking to be answered successfully. The answers to these questions will drive the ways of improvement of the current e-commerce business.

1. Know the business

What is the business? (Your choice)

What is the idea? (The visioning process)

Introduce the e-commerce business you have chosen.

o Provide an overview of the business idea

Product and type of services.

What are the different types of products? Explain

What kinds of services does the online store provide? [ customer service, exchange and return, delivery, and payment options] Explain

Business statement.

Business vision.

Business objective.

Where is the money?

What is the companys business model?

What is the revenue model? Give a general idea of how the business generates revenues

Who and where is the target audience? Explain demographics, lifestyle, consumption patterns, etc.

Characterize the marketplace.

o Size, growth, demographics, structure, competition

o Research the market and give an idea about each point

Describe the content of the business website

-Conduct a SWOT analysis for the business (Explain each point)

At least three points for each.

-Develop an e-commerce presence map.

(For example : website, email etc.)

What activities does the company use these platforms for? (E.g., marketing, customer service, newsetc.)