Question: Java Brews is a coffeehouse chain based in Boston. It recently introduced Eva, a mild roast, which became immensely popular. This exemplifies _ _ _

Java Brews is a coffeehouse chain based in Boston. It recently introduced Eva, a mild roast, which became immensely popular. This exemplifies ________.
Group of answer choices
benchmarking
mass customization
downsizing
product development
diversification

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