Question: Java Jump, a local start - up coffee company, is looking to increase awareness of their company ( and ultimately sales ) through a product

Java Jump, a local start-up coffee company, is looking to increase awareness of their company (and ultimately sales) through a product promotion. As the marketing communications manager, you heard of another local company distributing keychains to students living in the UO dorms, and think this was a great idea. You therefore recommend that Java Jump create their own keychains and distribute them to UO students living in the dorms. Your keychains will feature an outline of Spencer's Butte with the words: "Local is Best." Based on your knowledge of advertising specialties, this has the potential to be a successful advertising specialty.
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