Question: Jay prides himself on being cost conscious at work. However, he recently purchased a very expensive digital projection system. Jay is likely to experience what

Jay prides himself on being cost conscious at work. However, he recently purchased a very expensive digital projection system. Jay is likely to experience what due ti this discepancy?
1. Valence
2. Moods
3. Beleifs
4. Coginitive dissonance

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