Jayce is a senior marketing manager for a leading consumer electronic games company. He is in...
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Jayce is a senior marketing manager for a leading consumer electronic games company. He is in the process of writing his first marketing plan since joining and has already completed a detailed marketing audit. His next step is to develop clearly defined goals for the year ahead. Jayce's marketing audit has highlighted imminent changes to regulations impacting on product safety and other binding areas of compliance which will apply to the company's portfolio soon. In addition, the audit suggests potential future changes to platforms and devices driven by emerging technologies. Jayce decided to validate the findings by arranging for a small group of customers to attend a short discussion session, which was run for Jayce by an experienced external researcher. The insights gained from this session have proved invaluable to Jayce as he is now aware of the need to make urgent changes to the design, warranty, and after-sales support for the company's leading product. REQUIRED Write a draft five-year marketing plan that Joyce can use to increase sales volumes and create customer awareness. Use the SOSÁC or the SOSTAC model Jayce is a senior marketing manager for a leading consumer electronic games company. He is in the process of writing his first marketing plan since joining and has already completed a detailed marketing audit. His next step is to develop clearly defined goals for the year ahead. Jayce's marketing audit has highlighted imminent changes to regulations impacting on product safety and other binding areas of compliance which will apply to the company's portfolio soon. In addition, the audit suggests potential future changes to platforms and devices driven by emerging technologies. Jayce decided to validate the findings by arranging for a small group of customers to attend a short discussion session, which was run for Jayce by an experienced external researcher. The insights gained from this session have proved invaluable to Jayce as he is now aware of the need to make urgent changes to the design, warranty, and after-sales support for the company's leading product. REQUIRED Write a draft five-year marketing plan that Joyce can use to increase sales volumes and create customer awareness. Use the SOSÁC or the SOSTAC model
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