JB Hi-Fi (JBH) and Kogan (KGN) are two ASX listed retail businesses from Consumer Discretionary sector. The following table provides the time series of key financial ratios for these two companies.

 

		JBH			KGN
Ratios	2019	2020	2021	2019	2020	2021
Net Profit Margin	3.52%	3.99%	5.76%	3.98%	5.45%	0.56%
EBIT Margin	5.27%	6.37%	8.44%	5.50%	8.05%	1.67%
ROE	23.92%	28.60%	39.26%	33.74%	16.35%	2.40%
ROA	10.19%	10.84%	16.31%	14.88%	9.78%	1.14%
Asset Turnover	2.78	2.51	2.74	3.65	1.76	1.76
Inventory Turnover	8.00	10.71	9.50	5.70	4.36	3.40
Debt to Equity Ratio (D/E)	42.06%	67.07%	48.25%	2.45%	1.49%	51.10%
Current Ratio	1.38	0.93	1.07	1.68	2.32	2.04
Quick Ratio	0.42	0.38	0.38	0.52	1.34	0.63
Price/Book Value	2.84	4.47	4.44	8.73	9.29	6.83
Days Receivables	3.34	2.68	2.36	4.10	3.85	2.39
Days Inventory	45.61	34.08	38.43	64.00	83.73	107.27

 

Based on the ratios provided in the table above, compare and comment on the tends of

1. Profitability
2. Asset Management (or Asset Utilisation)
3. Short term liquidity

for JB Hi Fi and Kogan. Justify your comments based on the ratios provided.

 

Answer rating: 100% (QA)

1 Profitability Net Profit Margin JBH shows a consistent increase in net profit margin from 352 in 2019 to 576 in 2021 KGN on the other hand experienc... View the full answer