Question: Jeff Bezos has honed a strategy for Amazon based upon the relentless pursuit of growth based on price leadership, the continual enhancement of the consumer

Jeff Bezos has honed a strategy for Amazon based upon the relentless pursuit of growth based on price leadership, the continual enhancement of the consumer experience and a relentless quest for new opportunities. Describe the role of strategy in the business and branding success story of Amazon, and provide examples with advantages and disadvantages to support your work.

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