Question: Jeff & Sons Company decided to decrease selling prices in order to secure higher sales volumes or market shares, a decision that Will always generate

Jeff & Sons Company decided to decrease selling prices in order to secure higher sales volumes or market shares, a decision that 


 Will always generate higher sales volumes and market shares 


Can have a negative impact on a firm's profitability 


Should not usually affect profitability 


Should not usually affect contribution margins 


Should not usually affect the sales mix

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