Question: Jennifer is trying to develop a message for her advertisement that conveys to customers how her nail salon is different than other salons in the

Jennifer is trying to develop a message for her advertisement that conveys to customers how her nail salon is different than other salons in the local area. Jennifer is trying to create

a (n)

PSA

(

public service announcement

)

unique selling proposition

flighting ad strategy

institutional advertising message

proportional benefit communication

Jennifer is trying to develop a message for her advertisement that

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