Jerome works for Complus, a Montreal$-$based point$-$of$-$sale system. It currently competes in the wireless retail industry. Jerome is thinking of selling to computer stores. Jerome is looking at four main markets: the Maritimes, Central Canada, the Prairies, and Western Canada. After finding that the largest growth projections are in the Prairies, Jerome looked at Complus's current strength in that market and found it can support expansion quite nicely there. By looking at these specific areas of the market, which step is Jerome accomplishing in segmenting the market?