Jersey Mike's Subway Jason's Deli and Potbelly Sandwich Shop all specialize in sandwiches to satisfy consumers hunger
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Jersey Mike's Subway Jason's Deli and Potbelly Sandwich Shop all specialize in sandwiches to satisfy consumers hunger at lunch and dinner. Potbelly is known for its toasted sandwiches and appeals to a more Up Style customer with the attractive restaurant meteor options, and higher price points. What type of competitive environment best characterizes Potbelly's approach to marketing?
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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