Jessi’s cotton candy truck is strategically located near a playground. After realizing that most of his customers, who are children, prefer a wide variety of flavors and animated character shapes, Jessi started offering a wide variety of colorful flavors and character shapes. What kind of generic business level strategy could we say Jessi is going for?

 

1) Broad cost leadership strategy

2) Broad differentiation strategy

3) Focus cost leadership strategy

4) Focus differentiation strategy

Answer rating: 100% (QA)

2 Broad differentiation strategy Jessi is going for a broad different... View the full answer