Question: JET BLUE CASE STUDY Michael Porter describes three generic strategies, one of which (called Niche Strategy or Focus Strategy) bases its competitive appeal on a

JET BLUE CASE STUDY Michael Porter describes three generic strategies, one of which (called Niche Strategy or Focus Strategy) bases its competitive appeal on a narrow market segment. Two other generic strategies have broader, industry-wide appeal. Briefly define Michael Porters two major generic strategies mentioned extensively in the text. How do the two major generic strategies achieve competitive advantage?

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