Question: jill has been creating white papers and bllg articles for facebook and videos that she posts on instagram that create awareness regarding Jill's company's products

jill has been creating white papers and bllg articles for facebook and videos that she posts on instagram that create awareness regarding Jill's company's products and interest in how the products solve customer problems. She had been paying addition to and tracking CPM

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Here CPM drives engagement and shopping. Where in the funnel had Jill been focusing her social media activities?

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