Question: Jim Barton at IVK is considering implementing AI technologies to enhance customer experience and optimize business processes. He has asked for your advice as to

Jim Barton at IVK is considering implementing AI technologies to enhance customer

experience and optimize business processes. He has asked for your advice as to how to go

about doing this given the potential impact on existing business processes and the IVK

workforce. What would be your advice to him? Support your analysis and recommendations with academic references. Provide the response in details and expalnations.

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