Question: Jim, I think going to $ 2 . 1 5 would be better than no price cut because it will help us bridge the gap

Jim, I think going to $2.15 would be better than no price cut because it will help us bridge the gap and be more comparable.
Jim
Okay, l'll talk to management about how we will set the new price into place.
Elexa
We have always positioned our products based on our athletes giving testimonials and sponsoring different major athletic teams.
What is this type of positioning called?
Positioning by product user
Positioning by influencers
Positioning by use/application
Jim, I think going to $ 2 . 1 5 would be better

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