Question: Jodi Prentice, controller for Go Carts Limited (GCL) has just finished a market analysis of prices for golf carts. GCL currently sells 8,000 of its

 Jodi Prentice, controller for Go Carts Limited (GCL) has just finished

Jodi Prentice, controller for Go Carts Limited (GCL) has just finished a market analysis of prices for golf carts. GCL currently sells 8,000 of its model of the golf cart for $3,000 each. A new competitor will sell a comparable cart for $2,800. Prentice has determined that dropping GCL's price to $2,850 would help the firm keep its annual market of 8,000 golf carts. Prentice presents the following information. Calculate the target cost if the current profit per golf cart is to be maintained

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