Question: Joe just bought a new backpack from LL Bean. He was considering buying it from Patagonia, Timbuk, or Lululemon. After he received his backpack, he

Joe just bought a new backpack from LL Bean. He was considering buying it from Patagonia, Timbuk, or Lululemon. After he received his backpack, he got a nagging feeling that he made the wrong choice. What is the formal term for the sinking feeling that Joe is experiencing?

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