Question: John Bryant is wondering what changes Kellogg's should make to increase market share. Which of the following changes should Kellogg's make (check as many as
John Bryant is wondering what changes Kellogg's should make to increase market share. Which of the following changes should Kellogg's make (check as many as are applicable).
Question 4 options:
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Introduce new cereals targeted at adults
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Decrease prices
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Increase advertising budget and launch a new campaign
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Launch a sales promotion campaign
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| All of these. Question 5 (1 point) Discuss how the marketing management decision action that you recommend to John Bryant is influenced by the research that you suggested earlier and by the findings of that research. |
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