Question: John decides he would rather have a large bbq chicken pizza rather than the $ 1 0 he has in his wallet. Therefore, his perceived

John decides he would rather have a large bbq chicken pizza rather than the $10 he
has in his wallet. Therefore, his perceived value of the pizza is greater than his
perceived value of the $10. Therefore, a(n)
is likely to occur.
customer relationship
behavioral reaction
exchange
need recognition
consumption
John decides he would rather have a large bbq chicken pizza

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