Question: John is a supervisor in a retail store. John would like to increase sales to better the monthly set target for the store. His sales

John is a supervisor in a retail store. John would like to increase sales to better the monthly set target for the store. His sales team forms a strong unit as they have been working together for a long time. The group seems to conform to the opinions of Sally, who is very opinionated in meetings and on the floor due to her strong personality and experience in the retail field. She makes most of the decisions on behalf of the group and the members seem to expect it because it seldom happens that the other members come up with creative ideas. John knows that Sally would take over in a meeting on the subject and therefore decides to use the nominal group technique to generate ideas to increase sales. 3.2 Explain the nominal group technique and why it will be the best group decision technique to use to come up with creative ideas from all members to increase sales.(9)

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