John is explaining the value of data mining to a small business owner in downtown Smithville. He explains that data mining identifies previously unknown patterns and predicts trends and behaviors. He states that the first operation is a predictive analytics application and the second operation is a descriptive analytics application. He emphasizes that data mining will be extremely valuable to their small business and asks when they would like him to start working for them to improve their business. Should the small business owner hire him?????

• No. Small businesses do not typically need data mining applications; those are usually reserved for larger businesses like Fortune 1000 companies. He was also wrong that the first operation is a descriptive analytics application while the second operation is a predictive analytics application.

• No. While he described data mining very well, small businesses do not typically need data mining applications.

• No. While the small business may benefit from data mining, he was wrong that the first operation is a descriptive analytics application while the second operation is a predictive analytics application. If he does not understand this concept, he would not be a good consultant for the business.

• Yes. They should hire him immediately.