Question: John is thinking BiLo's likely response to more selling effort because its volume has grown recently. He now believes that 50 percent more effort will

John is thinking BiLo's likely response to more selling effort because its volume has grown recently. He now believes that 50 percent more effort will bring in 50 percent more sales and unlimited effort will bring in twice the current level of sales. How does this affect his calling frequency (assuming no minimum visit constraints)?

John's regional sales manager has suggested that he spend more time at a new Weis store that has just opened in Harrisburg. According to John's best guess, if he made two additional visits to that store each quarter, he would bring in $1,400 more in quarterly sales (with a margin similar to that of the store in State College). Should he do this if it means cutting the number of visits to his State College store-clients to 16 total per quarter (assuming no minimum visit constraints)?

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