Question: John signed a two year contract with Z - Gadget to get a subsidized price on his new iPhone. He had Z - Gadget's service
John signed a two year contract with ZGadget to get a subsidized price on his new iPhone. He had ZGadget's service for only months and has been dissatisfied with its service and wanted to cancel the contract. However, he did not do so because he will have to spend a lot for canceling his ZGadget contract and signing up for another alternative. Which of the following characteristics of a powerful supplier group does ZGadget have with respect to its contract with John?
Question options:
The supplier industry is more concentrated than the industry it sells to
Industry participants face switching costs in changing suppliers
Suppliers offer differentiated products
No substitutes exist for what the supplier group provides
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