Johnson Beverage sell to Retail store customers - about 20 customers Last year Revenue was $12 million - Sell Sport Drinks (Exhibit 1 Customer Profitability) Saver Oscars Downtown Superstore Odd Lots Midwellon Retail Others Total JBI Net Revenue $1,168,000 $1,192,000 $121,520 $454,500 $9,063,980 $12,000,000 Cost of Goods Sold 1,048,000 1,048,000 104,800 393,000 7,886,200 10,480,000 Gross Profit 120,000 144,000 16,720 61,500 1,177,780 1,520,000 Customer Service Costs 116,800 119,200 12,152 45,450 906,398 1,200,000 Customer Profit 3,200 24,800 4,568 16,050 271,382 320,000 Profit % 0.3% 2.1% 3.8% 3.5% 3.0% 2.7% List price is $15.20 per case Cost is $13.10 per case Discounts vary by customer (Exhibit 2 Customer