Johnson & Johnson

As a CFO and manager, you are compiling a document to present to the Board and Executive Management. What recommendations would you propose to current company management based on your findings? This added value content should include conclusions and recommendations for the firm going forward. Have detailed conclusions and recommendations. Include no less than 6 Recommendations.

1) Should the firm increase capital expenditures increase competitiveness? Should the firm increase growth by acquiring other companies for synergies or grow internally? Should the firm risk increase their leverage (debt) to increase earnings and return on capital or keep the leverage the same (or even decrease it?) Should the firm increase/decrease marketing spending? Should the firm increase/decrease R&D spending? How should they go about controlling costs including labor, health care, and pension liabilities?