Johnson & Johnson Johnson & Johnson is a global holding company that engages in the research and development, manufacture, and sale of a range of products in the healthcare field. The company operates in three business segments: Consumer, Pharmaceutical, and Medical Devices. The Consumer segment includes a range of products used in the baby care, oral care, beauty, over-the-counter pharmaceutical, women's health, and wound care markets. The Pharmaceutical segment is focused on the therapeutic areas of immunology, infectious diseases and vaccines, neuroscience, oncology, and cardiovascular and metabolism, as well as pulmonary hypertension. The Medical Devices segment includes a range of products used in the orthopaedic, surgery, interventional solutions, and eye health fields. Its major brands include - Aveeno, Band-Aid, Clean & Clear, Janssen, Johnson's baby, Listerine & Neutrogena. Question 1 (30 Marks) 1.1. Explain why it is important to Johnson & Johnson to understand the strategic- management model (10 Marks) 1.2. Discuss 5 benefits of strategic management for Johnson & Johnson? (10 Marks) 1.3. Discuss 5 drawbacks of strategic management for Johnson & Johnson? (10 Marks)