Jolene Adams was a student with an interest in helping fight food insecurity in St. Louls....

  

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Jolene Adams was a student with an interest in helping fight "food insecurity" in St. Louls. Food insecurity can occur when people aren't getting enough food or are not sure they can afford or find enough food to feed their families, or when grocery stores are too far away for them to readily get to. Measured these ways, over 25 percent of the people in the city of St. Louls are food insecure or live in what are called food deserts." You can check the USDA's food insecurity map at www.ers.usda.gov/data-products/food-access-research-atlas/ for maps of food deserts at the neighborhood level. Jolene wanted to help by creating a service to get low-cost or free food to people in neighborhoods with the highest food insecurity. She imagined a bus or truck fitted with shelves and bins containing food, which they would drive to those neighborhoods so people can shop near their homes. She was trying to decide the best way to organize their business. There already was St. Louis Metro Market, a seasonal bus-based market organized as a nonprofit You can see a video at www youtube.com/watch?v=ritl5ZwUK41. So, Jolene could approach them about starting a second bus, or staffing a second shift on their current bus. This could make her a corporate entrepreneur and part of an existing organization. She could create a new nonprofit organization for her bus or truck, making her a social entrepreneur. Or if she wants to, she could organize as a for-profit business, hopefully with low prices to help her customers, making her an independent entrepreneur. Since the need was known to exist and solutions to the problem also were known, the initial question for Jolene was, what is the best way to approach the business? See this YouTube news video on food deserts for more information: www.youtube.com/ watch?v=IZwBMeogG8. CASE DISCUSSION QUESTIONS 1. What do you think are the advantages and disadvantages of the corporate, social, and independent entrepreneurial approaches outlined in the case? 2. How would you feel about being a corporate entrepreneur who is part of an existing organization? How about as an independent or social entrepreneur starting your own organization from scratch? 3. All businesses need to break even financially to be seen as workable. For-profit businesses also typically measure how much profit they make as one metric of their success. But bush-nesses can also measure the impact they have on their communities, customers, economies, and environment What kind of impact measure might it make sense to consider for the proposed market? Does it change depending on the kind of CSI entrepreneurship approach you choose? Jolene Adams was a student with an interest in helping fight "food insecurity" in St. Louls. Food insecurity can occur when people aren't getting enough food or are not sure they can afford or find enough food to feed their families, or when grocery stores are too far away for them to readily get to. Measured these ways, over 25 percent of the people in the city of St. Louls are food insecure or live in what are called food deserts." You can check the USDA's food insecurity map at www.ers.usda.gov/data-products/food-access-research-atlas/ for maps of food deserts at the neighborhood level. Jolene wanted to help by creating a service to get low-cost or free food to people in neighborhoods with the highest food insecurity. She imagined a bus or truck fitted with shelves and bins containing food, which they would drive to those neighborhoods so people can shop near their homes. She was trying to decide the best way to organize their business. There already was St. Louis Metro Market, a seasonal bus-based market organized as a nonprofit You can see a video at www youtube.com/watch?v=ritl5ZwUK41. So, Jolene could approach them about starting a second bus, or staffing a second shift on their current bus. This could make her a corporate entrepreneur and part of an existing organization. She could create a new nonprofit organization for her bus or truck, making her a social entrepreneur. Or if she wants to, she could organize as a for-profit business, hopefully with low prices to help her customers, making her an independent entrepreneur. Since the need was known to exist and solutions to the problem also were known, the initial question for Jolene was, what is the best way to approach the business? See this YouTube news video on food deserts for more information: www.youtube.com/ watch?v=IZwBMeogG8. CASE DISCUSSION QUESTIONS 1. What do you think are the advantages and disadvantages of the corporate, social, and independent entrepreneurial approaches outlined in the case? 2. How would you feel about being a corporate entrepreneur who is part of an existing organization? How about as an independent or social entrepreneur starting your own organization from scratch? 3. All businesses need to break even financially to be seen as workable. For-profit businesses also typically measure how much profit they make as one metric of their success. But bush-nesses can also measure the impact they have on their communities, customers, economies, and environment What kind of impact measure might it make sense to consider for the proposed market? Does it change depending on the kind of CSI entrepreneurship approach you choose?

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1 Advantages and Disadvantages of Corporate Social and Independent Entrepreneurial Approaches Corporate Entrepreneurship Advantages Access to existing resources infrastructure and expertise of the org... View the full answer