Question: Jonathan loves Turtle Car Wax & uses it on his car. When someone notices his car, he always engages in a conversation about his favorite

Jonathan loves Turtle Car Wax & uses it on his car. When someone notices his car, he always engages in a conversation about his favorite car wax brand and mentions how good it is

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In terms of objects of involvement, Jonathan's involvement can be denoted as brand involvement. This is

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true

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false

Jonathan loves Turtle Car Wax & uses it on his car.

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