Question: Jonathan loves Turtle Car Wax & uses it on his car. When someone notices his car, he always engages in a conversation about his favorite

Jonathan loves Turtle Car Wax & uses it on his car. When someone notices his car, he always engages in a conversation about his favorite car wax brand and mentions how good it is. In terms of objects of involvement, Jonathan's involvement can be denoted as brand involvement. This is
a. true
b. false
 Jonathan loves Turtle Car Wax & uses it on his car.

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