Joni is a financial planner for ABC firm. She provided all of her clients with the same products. She felt this was OK since she had thoroughly researched them years ago and found them to be excellent. By concentrating her recommendations on a few firms, she was able to receive commission bonuses. She never discussed their goals and characteristics with her clients unless they brought them up. Explain her violations of SEC and CFP regulations. Indicate what should be done.

Please use the case study format below.
• CASE ANALYSIS: Brief analysis/summary of the case.
• PROBLEM(S): Identify the problems/issues. Describe and define the Regulations and Standards that were violated.
• SOLUTION(S): Possible Solutions to identified problems/issues – the best strategy that can be used to solve the problems if this issue occurred at your job. What could you do to solve the problem?
• RECOMMENDATION(S): Recommendation: what would you recommend in solving this problem by reviewing the solutions you have the most confidence in? What are the reasons for the preference? How would you prevent future similar issues if you were the office manager/or owner of a personal financial planning firm?
• CONCLUSION: Briefly describe how you would implement the recommendations and/or contingency plan.

Answer rating: 100% (QA)

CASE ANALYSIS Joni a financial planner at ABC firm concentrated her recommendations on a few firms without considering her clients goals and character... View the full answer