Question: Joy Pechum, CEO of California Anesthesiology Group (CAG), was sitting in her offi ce, preparing the agenda for the meeting of the board of directors

Joy Pechum, CEO of California Anesthesiology Group (CAG), was sitting in her offi ce, preparing the agenda for the meeting of the board of directors to be held next Sunday. She thought about what to offer the board as an explanation for why she would spend $ 20,000 to deploy standardized project management methodology. The board typically viewed these methodologies as unnecessary red tape quite the contrary to her own beliefs that having too many methodologies in a company was not productive but saw them as a prerequisite to having orderly business processes. At that moment the phone rang. She picked it up and heard the voice of Patrick, her VP of finance. He began, Joy, I have a vendor invoice here. It shows that Dr. Squirrel had bought a computerized patient management system, costing $ 250,000. Its deployment would cost us another $ 250,000, i.e., a total of half a million dollars! All I want to know is whether you have approved it. No, I have not , answered Joy hanging up angrily, trying to visualize the face of Dr. Squirrel, a big gun in the company, both as an anesthesiology expert and shareholder - owner, when she tells the board about this purchase. OUR UNIQUE PRACTICE CAG is a for - profi t company of 200+ medical doctors that provides their services by placing anesthesiologists in hospitals where they are needed; with annual sales of $ 90 million. CAG is an employee - owned company, where the largest shareholders are the most senior medical doctors in the company. Accustomed to being treated as royalty by the hospitals, these owners senior doctors often behaved fi nancially irresponsibly and ignored CEOs before Joy. Then, two years ago, Joy, with the reputation of the best CEO in town for mid - sized health organizations, was hired at CAG. The first order of business for Joy was to introduce financial discipline. She was successful in her mission but only after spending a lot of time and anguish. But, still some of these ownerssenior doctors behaved in the same old way. Being ownerssenior doctors, they often visited the premiere hospitals in the country, and, staying there a month or two, learned from the best in the business. Also, they often had the opportunity to see the best or newest professional software, usually for managing patient systems. In pre - Joy times, some of them would order the software without consulting anyone. The then CEOs did not object to these purchases because they feared the power of these ownerssenior doctors. EVIDENCE AND EVIDENCE Then came Joy, who did not tolerate this behavior. She, of course, tried to avoid confl ict with the ownerssenior doctors, but nevertheless brought two cases of such a purchase to the board s attention. That was an appropriate way, Joy thought, since all ownerssenior doctors sat on the board. Basically, she painted such purchases as an undesired attack on company profi ts. She thought that culprits were not aware of that, viewing the purchases only as CAG s technological improvement, which eventually is passed onto customers. The board was on Joy s side whenever she mentioned erosion of profi ts with such unplanned purchases. Simply, this was their money, and they did not like one to spend it, whether or not that someone was a colleague. HERE IS AN IDEA Good God, Joy thought to herself, Half a million dollars! Gone! Wasted! She remembered the last two software computerized patient management systems they had were never deployed! CAG did not have the skills to deploy the software, and doctors - owners appreciated making money working more than not making it and spending time deploying software. Then, she got an idea. What if she explains to the board that she needs standardized project management methodology to help prevent this purchasing behavior? Actually, she wanted to deploy standardized project management methodology exactly for this reason. Only, she could not tell the board earlier, and now that Dr. Squirrel made that dangerous move on the software purchase, she could. The first part of standardized project management methodology will be a standardized project selection process, mostly dealing with various patient management software projects deployed in order to improve service. Joy may use ZBB (Zero - Based Budgeting) or some other process that will prevent pet projects like this. The second part will be project life cyclebased project planning to secure that no one rushes into the project without first thinking it through. And, the third part will prescribe the project implementation procedure for Joy to know what is going on. Good idea? She once more scrutinized the idea and imagined how individuals on the board would react to how much of their money the system would save. Then, she concluded, Joy knows how to defend profits.

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Joy Pechum, CEO of California Anesthesiology

Joy Pechum, CEO of California Anesthesiology

Joy Pechum, CEO of California Anesthesiology

Joy Pechum, CEO of California Anesthesiology

Case Study 6 - Joy Knows How to X + e .forms.officc.com/pages/responsepage.aspx?id=vjNcj5u70WxlWeH30_WSTWiQG21pOi9pajoldYLUQIZSMEFRRKNISDFENUE1R1BLMVZXRlp/WC4u * Incognito 1. Identify several options to help prevent purchasing behavior of owners-senior doctors when buying patient management software on their own. (Choose 2 the best options) (0.5 Points) Zero Based Budgeting Lifecycle planning Project Monitoring and Control Cost estimation 2. What was the key evidence presented by Joy to get the board of directors support (0.5 points) Unplanned purchase may erode the company profit O Company Technology Improvement O Detter Project Management Methodology will improvement companies performance The Doctors purchasing behavior was not acceptable 3. What is the key solution proposed (0.5 Points) r the company to defend bottom line profit? Standardized project estimation and costing process O Standardbred project selection process O Standardized project control process O Standard red list of projects to accept Start Type here to search O 9 w 23'C Sunnya C ENG 3:48 PM IN B/15/2021 Case Study 6 - Joy Knows How to X + e .forms.officc.com/pages/responsepage.aspx?id=vjNcj5u70WxlWeH30_WSTWiQG21pOi9pajoldYLUQIZSMEFRRKNISDFENUE1R1BLMVZXRlp/WC4u * Incognito 5. Why company has hired Joy? (0.5 Points) O to overcome financial inegularities O to prevent purchases O to control senior doctors behavior O to increase profits 6. What three major steps Joy planned to prevent irresponsible purchasing behaviors (0.5 Points) propose a budgeting methodology Lifecycle assessment of products and projects Project monitoring and control systern Project initiation and planning strategy Project execution strategy Restrict purchases without accounts approval 7. Identily several options to help prevent purchasing behavior of owners-senior doctors when buying patient management software on their own. Do pro and con analysis of each and decide which option is the best. (2.5 Points) Sateru 1 Type here to search O Ei 9 w 23C Sunny C ENG 3:48 PM IN B/15/2021 Case Study 6 - Joy Knows How to X + e forms.office.com/pages/responsepage.aspx?id=vjNjv5u70WxlWeH30_WS TwiQG21p0i9pajoldYLJUQ1ZSMEFRRENJSDFENUE1R1BLMVZXRlp/WC4u * Incognito 8. Zero based budgeting is good (0.5 Points) O to avoid pet project purchases and analyze all strategic project investments in true sense O to have detailed cost estimation of the project O to start from zero budget and built on it O Non of them 9. How you can ensure rational purchases for long term normal and strategic project purchases (0.5 Points) O Lifecycle based planning Zero based budgeting O Project Management Procedures 10. How owner-senior doctors usually took purchasing decisions in the past (0.5 Points) Learning from best and applying without understanding the relevance O Buying expensive equipment and transferring cost to the customers Non of them 1 Type here to search O 9 W 23'C Sunny A C ENG 3:48 PM IN B/15/2021 Case Study 6 - Joy Knows How to X + e .forms.office.com/pages/responsepage.aspx?id=vjNajw5u70WxIWCH30_WSTWiQG21pOi9pajoldYDUQ1ZSMEFRRNJSDFENUE1R1BLMVZXRlp/WC4u * Incognito 11. The case study "Joy Knows How to Defend" discusses about (0.5 Points) O Project selection and evaluation process Project evaluation and management process O Project Management and Control Process O Project Estimation and Budgeting Process 12. The core issue with owner-senior doctors was (0.5 Points) Irrational purchasing behavior Spending two much time on deploying software O Not listening to the accounts department O No follow up for payments 1 Type here to search O 9 W 23C Sunny ENG IN 3:48 PM B/15/2021

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