JUICE MINI CASE: Fruit Fusions is a well$-$known producer of organic fruit blended yogurts. It recently decided to start producing fruit juices under the Fruit Fusions name as well. The company's research determined that there was a potential niche market for organic fruit juices packaged in small single servings and sold as a alternative to canned soft drinks typically consumed during lunch. In trying to price the new line of drinks, Fruit Fusions asked consumers what they thought other drinks of a comparable quality cost, and what they considered to be a fair price for this kind of drink. With the slogan "Nothing this good comes in a can," the juice line's print ads feature a brightly colored bottle of juice on a completely white background and are placed in magazines specializing in health and wellness.

In the JUICE MINI CASE, Fruit Fusions' print ads are meant to draw a reader's attention through

consumers' tendency to group stimuli together

consumers' need for closure

an attribute focus

consumers' tendency to jump to conclusions

figure and ground relationships