Question: Jules is planning a once - in - a - lifetime trip to Iceland. They re planning a ten - day trip to ensure they
Jules is planning a onceinalifetime trip to Iceland. Theyre planning a tenday trip to ensure they can visit museums and shops in Reykjavk spend a few days at the Blue Lagoon, and hike for several days in North Iceland. Jules estimates they will spend around $ on the tripwhich will require them to save up for several months prior to the trip. They have spent two months planning out the trip, conducting research online, and creating a detailed spreadsheet of the trip details. Which type of consumer decision making is Jules making and what is their level of involvement?
Limited decision making; low involvement
Limited decision making; high involvement
Extensive decision making; high involvement
Extensive decision making; low involvement
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